Content Marketing
Content marketing becomes way too simple when we focus on quality first. Whether it’s a blog article, an infographic, or an email newsletter, we understand that content marketing will only be successful in generating business when the content is well-researched, written & designed,SEO friendly and genuinely interesting for readers.
Our Content Marketing Services
User Personas
We plan several consultation sessions with our clients to come up with different personas that represent various aspects of his ideal customer base or target audience. These personas are designed based on a combination of analytics data & demographics research. By creating content that’s tailored for these personas, our team is able to build trust and authority among that audience for your business.
Content Strategy Development
As with everything else we do at TDS, all of our content marketing starts with a solid & proven strategy that takes into account your business needs, budget, timeline, and brand identity. This strategy will inform every aspect of the content marketing process, from what content gets created, what subjects we write about on your blog to where your content will be promoted online.
Editorial Calendar
Once our team has prepared a strategy for your content marketing, the execution phase begins. Through brainstorming sessions with you and your team & keeping SEO requirements in mind, we identify your blog topics and areas of content to develop. Once it’s all finalized we lock it as a content calendar which we will be following as a reference to your content marketing. This allows us to plan out content in a productive & effective manner, which helps to engage the right set of audience.
Ongoing Content Management
Our team constantly plans & executes ongoing content management strategies to drive your content engine with experienced copywriters and also share them on your social media pages. We act as your trusted marketing partner to review all content, optimize for users and search engines, with an ongoing communication with your team for approval and publishing. Often our ongoing content marketing activity is combined with SEO management to form a powerful organic presence.
Social Advertising
Our team very well understands the way social media platforms like facebook & instagram are designed, thus our proven strategies for social advertising can be a game changer in improving your brand awareness & recognition. At TDS, we help our clients reach new audiences by carefully designed targeted social media ads that will boost your content’s reach, allowing you to reach new audiences.